Bizcommunity.comthe Fine Line Between Graphic Design and Art Direction
A graphic design portfolio is a professional, well-curated presentation of your work to the world. When done well, it can do more than just showcase your projects. It can create an experience for the viewer — whether that's a new client, potential employer or design peer — that communicates your vision, visual language and point of view. A good portfolio can even serve as an extension of your work and creative identity, allowing you to shape the story you tell from start to finish.
In order to share ideas and inspiration for your own portfolio, we've chosen 15 excellent graphic design portfolio examples, all created on Editor X. We've also included a few tips on the essentials to include while creating your own portfolio site.
15 of the best graphic design portfolios
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Emily Zhao
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Studio Linear
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Ylimay Zavala
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Tiffany Cruz
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Odds Graphic
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Grif Studio
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Xinran Peng
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Hermes Mazali
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Dewen Yang
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Ben Eli
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Andrada Haş
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Alina Rybacka
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Ana Bea Fernandes
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Joasia Fidler-Wieruszewska
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Susy Digital
1. Emily Zhao
Emily Zhao is a Shanghai-based visual designer focusing on branding and visual identity. Her portfolio showcases her wide range of work, spanning books, posters and web design. The site conveys simplicity and elegance through a muted color palette and an elegant pairing of website fonts.
The site was built as a part of the Wix Playground Academy.
2. Studio Linear
Studio Linear is a female-owned boutique creative agency based in Maine, US. They work with an impressive roster of clients in the music, lifestyle and food & beverage industries. Notable clients include NOISE, Lizzy Kain, and DJ Khaled's Days of Summer Cruise Festival. In line with their work, the agency's portfolio site conveys an artistic and expressive spirit with bold type, eye-catching imagery and a sense of motion created as we scroll through it.
3. Ylimay Zavala
Ylimay Zavala is an art director, brand designer and floral stylist based in Brooklyn, New York. Her portfolio shows off an experimental and playful personality with vibrant colors and eye-catching imagery. The portfolio projects are presented in an almost magazine-like fashion, with spacious layouts and editorial-style photographs that tell intriguing visual stories about fashion, lifestyle and music.
The site was built as a part of the Wix Playground Academy.
4. Tiffany Cruz
Tiffany Cruz is a New York-based designer specializing in branding, motion and illustration. Her work spans social media campaigns, animated stickers and illustrations. A self-described "paranormal enthusiast," Tiffany's portfolio features a series of interactive fortune teller cards, each flipping over to reveal a different project.
The site was built as a part of the Wix Playground Academy.
5. Odds Graphic
Odds Graphic is home to Valentina Brasili, an Italian graphic and editorial designer based in Barcelona, Spain. Her portfolio lists each project in a vertical orientation — almost like books placed on a bookshelf — and switches to a horizontal orientation on mobile.
The bottom part of the homepage uses a two-column grid and sticky scroll in keeping one half the screen scrollable, as the rest stays in place. There's also a custom cursor that adds a unique personal touch.
The site was built as a part of the Wix Playground Academy.
6. Grif Studio
Grif Studio is run by Shane Griffin, a digital artist and director based in New York. The studio focuses on design and animation for music videos, films and high-profile campaigns. Its clients range from music artists, like Wiz Khalifa, to major lifestyle and luxury brands, like Nike, Apple, and Givenchy.
The site has a simple and straightforward layout, with each project page adapting to the work that is shown—for example, a gallery-like feel for an art installation project. The portfolio features captivating high-resolution images, animated visuals and videos.
7. Xinran Peng
Xinran Peng is a New York-based graphic and type designer. Her portfolio is divided into two sections — one for commercial work and the other for her personal projects and experimental work. The homepage features a full screen scroll and an anchor menu as for easy navigation through the various projects.
The site was built as a part of the Wix Playground Academy.
8. Hermes Mazali
Hermes Mazali is a freelance graphic designer based in Valencia, Spain, specializing in branding, logo design, and icon design. The hero section of the homepage captures your attention right away with an animated reel of key projects. As you scroll through Hermes' work, the text and images reveal themselves through a mix of animated effects. This graphic design portfolio's black-and-white high-contrast theme and well-timed website animations make for a delightful and engaging browsing experience.
The site was built as a part of the Wix Playground Academy.
9. Dewen Yang
Dewen Yang is a New York-based art director working at the ad agency Mother. His work focuses on campaigns and motion design, having collaborated with clients like Lego and various music artists. The portfolio is loaded with videos and animated visuals that make for a dynamic and intriguing site to explore.
10. Ben Eli
Ben Eli is a London-based graphic designer currently working at Livity, a youth culture agency. Inspired by pop and LGBTQ+ culture, language and the internet, Ben creates fun ways to bring communities together.
Ben's portfolio has a fresh, trendy vibe with details like a gradient background, a dash of emojis and a custom cursor of a pink Care Bear. The project pages use full screen scroll in displaying the visuals, and an expandable footer reveals further details about the work.
The site was built as a part of the Wix Playground Academy.
11. Andrada Haş
Andrada Haş is a self-taught graphic designer based in Romania, focusing on art direction, branding, print design and illustration. Andrada's portfolio applies a split screen design for both the homepage and the project pages. Each project showcases full-width photographs and illustrations, accompanied by written details of the design process.
The site was built as a part of the Wix Playground Academy.
12. Alina Rybacka
Based in Poland, Alina Rybacka is a freelance art director and graphic designer with a background in architecture. Alina describes her work as a mix of "visual intuition with engineering skills." This is well-reflected in the clean grid of her award-winning portfolio, with visual emphasis provided by the two different typefaces and solid shapes placed artfully across its pages.
The site was built as a part of the Wix Playground Academy.
13. Ana Bea Fernandes
Ana Bea Fernandes is a multidisciplinary designer based between London and Lisbon. She works as a senior designer at Freehaus, a London-based architecture studio. Her portfolio evokes a fun and light-hearted tone, with colorful thumbnails fashioned in playful shapes. Alongside her commercial work, the portfolio also showcases personal projects, ranging from hand-painted cards and tiles to community outreach efforts in Peru.
The site was built as a part of the Wix Playground Academy.
14. Joasia Fidler-Wieruszewska
Joasia Fidler-Wieruszewska is a graphic designer, illustrator and art director based in Berlin, Germany. Her portfolio is a lively showcase of bright colors, full-width illustrations and eye-catching images. Using animated images and different scrolling effects, this graphic design portfolio is engaging and delightful. The desktop version has both a left- and right-hand navigation bar, which changes colors as you scroll and merges into a top navigation bar in the mobile version.
The site was built as a part of theWix Playground Academy.
15. Susy Digital
Susy Digital is a design agency focusing on work with start-up clients. Their services span strategy, design, development and content. This graphic design portfolio communicates a clean and professional tone, fostering a sense of trust in the digital work that they do.
Tips for creating a graphic design portfolio
We hope you've found some inspiration and fresh ideas within these portfolio site examples. Below are some tips on what to include as you're building a portfolio site of your own.
1. Include only your best work
A strong graphic design portfolio showcases your best and most impressive work. These should be the projects that you're proud of, that feature work with notable clients, and that have produced good results. They should also represent the kind of work you'll be able to create for potential clients and employers.
Rather than including everything that you've ever made, leave out anything that you're not proud of. And make sure to include beautifully-crafted images that show your work in the best possible light. A good rule of thumb is including anywhere from 10-20 pieces that can speak to your skills and unique approach to design.
2. Explain your work in writing, but keep it concise
It can be challenging to make sense of a design without understanding its context. Adding a brief written introduction or explaining certain parts of your design process can help visitors better appreciate your work. Some background details that you can provide are: the goals for your project, what part of it you worked on, any tools that you used, and anyone that you collaborated with. Keeping these explanations concise will make sure the attention stays mainly on your designs.
3. Create case studies
Consider expanding upon a few projects as case studies. Case studies provide an in-depth look at how you took a design project from start to finish. You can include any work-in-progress, such as sketches or other designs that you considered along the way.
You can also explain in writing how you reached certain design decisions, what challenges you encountered, and how you overcame these challenges. Finally, you can add any testimonials from clients or managers that describe what it was like to work with you on that project. Typically, 3-5 case studies is a good number to go with.
4. Add your resume and contact info
It's common for design portfolios to include the designer's resume, whether it's listed on the site or available as a PDF download. For agencies, this can be a list of clients they've worked with in the past. Here you can include any relevant work experiences, awards, exhibits, or membership in industry associations.
If a potential client or employer likes your work, they should have a clear way to contact you. This can be an email address, your social media profiles or a simple contact form on your site.
5. Let your personality shine through
Potential clients and employers want to see your work, but they also want to get a sense for who you are. Allow you personality shine through in your site, whether it's through the design of your portfolio or the words that you use to describe yourself and your work. Some designers will include personal projects or passion projects in their portfolios that help tell a story about who they are.
Bizcommunity.comthe Fine Line Between Graphic Design and Art Direction
Source: https://www.editorx.com/shaping-design/article/graphic-design-portfolio
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